Most Desired Flatmate Traits

Despite COVID-19, searches for SpareRoom have increased by 54.9% since March 2020. With remote working taking over the capital, finding the perfect flatmate has never been more crucial – after all, you’re likely to be spending 24/7 with them whilst working from home!

In this study, CIA Landlord has identified the most desired roommate traits in London by analysing SpareRoom data to reveal the most popular adverts by age, gender, job title and even preferences including LGBT friendly, smoker friendly and pet friendly.

So where are you best suited to find your ideal flatmate in London? Take a look at the findings below:

Marketing, Teaching, Media and Engineering Revealed as Most Desired Professions for a Flatmate in London

With over 1,174 advertised listings, Marketing professionals officially have the most attractive job titles for flatmates, followed by Teachers (1031 listings), Media professionals (818 listings) and Engineers (790 listings). 

London’s Top 5 Most Desired Job Titles for Flatmates

Rank

Job Title

Advertised Flatmate Job Titles

1

Marketing

1174

2

Teacher

1031

3

Media

818

4

Engineer

790

5

HR

418

Healthcare workers, Journalists, Accountants, Data professionals and Recruiters have the least attractive job titles for flatmates, with the number of advertised flatmate listings combined for these 5 professions reaching the same number of listings as just marketing professionals alone.

London’s Top 5 Least Desired Job Titles for Flatmates

Rank

Job Title

Advertised Flatmate Job Titles

1

Healthcare

176

2

Journalist

200

3

Accountant

264

4

Data

290

5

Recruiter

301

Waltham Forest Is the Most LGBT+ Friendly Borough for Flatmates, Followed by Lambeth and Hackney

At just a short 30 minute journey into central London, Waltham Forest has been dubbed the most LGBT+ friendly borough for roommates, with over 17.56% of all LGBT+ room wanted listings in London based in the area. Lambeth follows in second, having elected the UK’s first openly HIV+ mayor in April 2020, the borough’s various involvements in supporting the community stays true to its citizens – with over 14.58% of all of London’s LGBT+ house listings featured in the area.

Rank

London Borough

LGBT Friendly House Listings

1

Waltham Forest

59

2

Lambeth

49

3

Hackney

48

4

Southwark

30

5

Islington

25

6

Newham

24

7

Tower Hamlets

16

8

Camden

10

9

Westminster

9

10

Greenwich

8

Richmond Upon Thames Is the Least LGBT+ Friendly Borough for Flatmates in London

Rank

London Borough

LGBT Friendly House Listings

1

Richmond upon Thames

0

2

Havering

0

3

Bexley

0

4

Hillingdon

0

5

Barnet

0

6

Enfield

1

7

Hounslow

1

8

Kingston upon Thames

1

9

Brent

2

10

Sutton

2

Amongst the most affluent areas in London, there are 0 listings for LGBT friendly households in Richmond upon Thames, Barnet, Havering, Bexley and Hillingdon – suggesting a lacking culture or community for the LGBT+ community. 

Hackney Has the Most Smoker & Pet-Friendly Flatmates in London, Followed by Waltham Forest and Islington

If you’re looking for the most easy-going neighbours and flatmates in London, head to Hackney where the area ranks first for smoker and pet-friendliness. For the most landlords and flatmates opposed to smoking, head to Havering where just 8 out of 7,751 rooms wanted listings specifying smoker-friendly properties.

Top 10 Best London Boroughs for Smoker-Friendly Flatmates

Rank

London Borough

Smoker-friendly House Listings

1

Hackney

841

2

Waltham Forest

821

3

Islington

726

4

Lambeth

604

5

Newham

500

6

Camden

461

7

Tower Hamlets

422

8

Southwark

359

9

Harrow

322

10

Hammersmith

235

All relatively central Zone 1 / 2 boroughs, Hackney, Waltham Forest, Islington, Lambeth and Newham all have the most easy-going flatmates with regards to smoking, and with plenty of options at over 500+ house listings in the top 5 boroughs. 

Top 10 Worst London Boroughs for Smoker-Friendly Flatmates

Rank

London Borough

Smoker-friendly house listings

1

Havering

8

2

Bexley

14

3

Enfield

16

4

Hillingdon

22

5

Barnet

23

6

Lewisham

57

7

Barking

66

8

Bromley

74

9

Brent

81

10

Sutton

88

Havering, Bexley and Enfield all have a low number of advertised smoker-friendly flatmates however in comparison to the number of room wanted listings in the area (24 for Havering, 29 for Bexley, 186 for Enfield) the ratio of smoker-friendly homes is relatively high, suggesting that if you’d like to find smoker-friendly flatmates in this area, there is still the opportunity to!

Top 10 Best London Boroughs for Pet-Friendly Flatmates

Rank

London Borough

Pet-Friendly House Listings

1

Hackney

123

2

Waltham Forest

123

3

Islington

95

4

Lambeth

89

5

Newham

64

6

Camden

63

7

Southwark

56

8

Harrow

55

9

Tower Hamlets

45

10

Croydon

33

Top 10 Worst London Boroughs for Pet-Friendly Flatmates

Rank

London Borough

Pet-Friendly House Listings

1

Bexley

0

2

Havering

1

3

Hillingdon

3

4

Lewisham

7

5

Barnet

7

6

Barking

11

7

Brent

12

8

Richmond upon Thames

13

9

Sutton

13

10

Kensington and Chelsea

15

If you’re not keen on pets, house hunt in Bexley where 0 listings out of over 1000 pet-friendly house listings in London accept pets. Havering, Hillingdon and Barnet follow closely behind with less than 10 pet-friendly properties across these boroughs.

Islington Revealed as the Most Inclusive Borough for Flatmates of All Ages

Whether you’re looking for a professional, student or even ex-pat type flat – there’s a room for all ages in Islington. With over 695 flatmate adverts in the borough alone, 25-34 year olds were the most common age cohort for the borough, followed by 35-44-year-olds, and 18-24-year-olds.

Top 10 London Boroughs for 18 to 24-Year-Old Flatmates

Rank

London Borough

18-24 Flatmate Advertisements

1

Islington

404

2

Lambeth

385

3

Camden

355

4

Hackney

314

5

Waltham Forest

274

6

Southwark

258

7

Newham

196

8

Hammersmith

194

9

Harrow

182

10

Tower Hamlets

177

Top 10 London Boroughs for 25 to 34-Year-Old Flatmates

Rank

London Borough

25-34 Flatmate Advertisements

1

Islington

695

2

Lambeth

671

3

Hackney

609

4

Waltham Forest

483

5

Camden

447

6

Southwark

409

7

Newham

325

8

Tower Hamlets

293

9

Hammersmith

274

10

Harrow

235

Top 10 London Boroughs for 35 to 44-Year-Old Flatmates

Rank

London Borough

35-44 Flatmate Advertisements

1

Islington

417

2

Lambeth

389

3

Hackney

317

4

Waltham Forest

329

5

Camden

339

6

Southwark

274

7

Newham

210

8

Tower Hamlets

159

9

Hammersmith

198

10

Harrow

203

Top 10 London Boroughs for 45 to 54-Year-Old Flatmates

Rank

London Borough

45-54 Flatmate Advertisements

1

Islington

378

2

Lambeth

331

3

Camden

313

4

Waltham Forest

270

5

Hackney

268

6

Southwark

234

7

Newham

183

8

Hammersmith

177

9

Harrow

168

10

Kensington and Chelsea

150

Top 10 London Boroughs for 55+-Year-Old Flatmates

Rank

London Borough

55+ Flatmate Advertisements

1

Islington

365

2

Lambeth

317

3

Camden

316

4

Hackney

255

5

Waltham Forest

241

6

Southwark

223

7

Harrow

172

8

Hammersmith

171

9

Newham

170

10

Kensington and Chelsea

142

Sources and Methodology

Research conducted 02/09/20 – 07/09/20.

To find the most desired and least desired roommate traits, we analysed SpareRoom data to reveal the most commonly advertised professions, ages and preferences throughout London.

Job titles have been searched as keywords exactly as listed into SpareRoom. This may result in the exclusion of keyword listings where the title was similar but not the same due to the functionality of the source’s search.

Each option point has been treated individually. Where data has been combined to show the “worst” combination of traits, this has been done on an index basis rather than using each as an individual search.

e.g. No searches have been performed for homes that are “LGBT friendly with pets and smokers allowed”. Instead, individual searches have been performed for LGBT, pets, and smokers, and these combined into a single index to show the least desirable combination.

  • www.spareroom.co.uk

Notes to Editors:

If you’re interested in covering our study, we only ask to please refer back to this study with a link to this post.

PR contact: sarah.fleming@kaizen.co.uk