Owning a Property Makes You More Attractive According to New Dating Study

Tinder Couple

A new study by CIA Landlord reveals that Tinder users who specify that they own a property in their profile receive 57% more matches than those who don’t 

During the pandemic, dating app usage has soared in popularity and going on dates without leaving the house is the status quo. Tinder saw more than 3 billion swipes on one day alone in March, the largest surge in history.

A new study conducted by CIA Landlord investigated how attractive owning property was to potential matches by analysing how many swipes non-homeowners got in comparison to users who are on the property ladder. 

The Swiping Experiment

To find out which was most attractive to Tinder users, we created one male and one female profile using the same details, including interests, job title, location, and bio, however on one profile we mentioned that they had recently purchased a property.

After 100 right swipes were made on each of the accounts, we waited 24 hours to count the Tinder matches.

Men Who Own a House Are 57% More Likely to Get a Match on Tinder than Men Who Don’t

Dating

If you suspected that owning a house may improve your chances of getting a date, then you’re right! The study revealed that men who own property are 57% more likely to get a match on Tinder than men who were not on the property ladder. 

Simply mentioning that you were a homeowner or including a photograph of your property increased matches in comparison to men who didn’t, indicating that owning a property actually makes you more attractive to the opposite sex.

Women Who Own a House Are 10% More Likely to Get a Match on Tinder Than Those Who Don’t

Women dating

While women on Tinder receive an average of 60% more likes than men, women who own property further increased this percentage. Female property owners also receive 7% more matches than women who don’t own their own house. 

With more than 57 million people using Tinder across the globe, there’s no shortage of potential matches. However, for those wanting to further maximise their dating prospects, mentioning that you are on the property ladder may just be the way to go. 

Women Get 900% More Comments Than Men About Homeownership on Tinder

Tinder messages

Men are 900% more likely to address the fact that women own a property on a dating app but only 10% more likely to swipe right on homeowners. The study found that the average female profile receives messages by 16% of matches within 12 hours of swiping about purchasing a property. These range from “how does it feel to be a homeowner?” to ‘owning a house is very attractive”.

Methodology:

Survey Results

The study was conducted using Tinder in November 2020. To find out which was most attractive to Tinder users, we created one male and one female profile using the same details, including interests, job title, location and bio, however on one profile we mentioned that they had recently purchased a property.

After 100 right swipes were made on each of the accounts, we waited 24 hours to count the Tinder matches.

Data:

Full data available upon request.

Notes to Editors:

If you’re interested in covering our study, we only ask to please refer back to this study with a link to this post.