A figure of a house and coins balancing on a wooden plank

It is safe to say that marketing is crucial for successfully renting out your property. With the exponential spike in social media over the past decade, you can now utilise creative marketing strategies to add value to your property and to get the right tenants for your investment. 

Standing out from the crowd is crucial for attracting the right tenants and securing the best rental income. With this, you need to become familiar with property marketing trends so that you know which areas to focus on. 

Whether you’re a seasoned landlord or new to the game, effective marketing strategies can make a significant difference in how quickly you find tenants and the quality of those tenants. 

Here, we take a look at different trending marketing strategies that you can implement to effectively market your rental property. 

Understanding the current property market

First of all, it is important to understand the current property market. Success in attracting the right tenants hinges on your ability to tailor marketing strategies that resonate with the unique aspects and demands of the region. 

It’s all about understanding what makes each area tick-from the way local property trends pulse to the very preferences of buyers across different neighbourhoods.

  • Understanding your audience: Start by getting a handle on who’s buying in your target areas. Are the streets bustling with families, young professionals, students, or perhaps a serene retirement community? This knowledge forms the backbone of your property selection and how you pitch it.
  • Economic pulse: Keep your finger on the local economic pulse. Employment rates, average incomes, and growth trajectories are the heartbeat of market demand and purchasing power.
  • What’s hot in property types: There will be many property types to choose from. The preference for detached homes, sleek city flats, or charming townhouses can vary widely by area. Pinning down these preferences can be your compass in navigating the property listing seas.
  • The community vibe: Every community has its own story, characterised by its culture, history, or the lifestyle it offers. When your marketing mirrors these unique community traits, it resonates with potential tenants. 
  • Market movements: Keeping up with property price trends in your areas of interest is non-negotiable. Understanding whether prices are on an uphill climb, holding steady, or taking a dip informs your strategy from pricing to investment advice.
  • Deciphering buyer motivations: Grasping what propels buyers in your target market can set you apart. Is the draw the proximity to top-notch schools, the convenience of work commutes, or the allure of local amenities? Tapping into these motivations can guide your approach to meeting tenants where their interests lie.

In real estate, knowledge is profit. Keeping abreast of the latest in property prices, economic indicators, and buyer behaviours is the cornerstone of a strategy that not only responds to the market but also anticipates its next move.

A model of a house with money next to it

How to market your rental property

Now, let’s dive into what you really came here for – being able to market your rental property. 

There are many different ways to market your rental property, and your target audience will dictate the strategies you put in place to successfully do so. So, after considering the current property market, you need to decide on the types of tenants you want to attract. 

Do you want young professionals or small families in your property? Before knowing which marketing strategies to implement, you should make this very important decision. 

High-quality photos and virtual tours

First impressions matter immensely in the digital age-we can all agree on that. Think of when you’re scrolling Instagram and you come across a perfectly captured image of a pasta dish. The next thing you know, you’re at the supermarket buying the ingredients for that dish, ready to make it for dinner. 

High-quality, professional-grade photos will do the same in showcasing your property in the best light, highlighting its key features and amenities. One way of being able to offer beautiful pictures of your property is to hire a professional property photographer. 

Next, you could consider offering a virtual tour to potential tenants, especially in today’s climate where remote viewing options can significantly increase interest. This not only attracts more prospective tenants but also helps pre-qualify them before they even step foot in the property. 

This way, you get potential tenants who are genuinely interested in your property instead of wasting your time. 

Utilise online listing platforms

The internet is the first place most people look when searching for a rental property. Listing your property on popular online platforms can dramatically increase its visibility. Websites like Rightmove (currently the biggest UK property website with national coverage), Zoopla, or local equivalents provide access to a large audience of potential tenants. 

Make sure your listings are detailed, with clear descriptions, attractive photos, and all the necessary information about amenities, rent, and contact details that potential tenants will need.

Online platforms are better utilised by young professionals and aspiring families looking for their next best home to rent. For reference, according to research conducted by Oracle, alongside YouGov:

  • 28% of 18-24-year-olds use property portals like Zoopla and Rightmove
  • 45% of 25-34-year-olds use property portals like Zoopla and Rightmove
  • 43% of 35-44-year-olds use property portals like Zoopla and Rightmove

Two hands being connected with a social media like

Leverage social media

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for marketing your rental property. They allow you to reach a broader audience, including those who may not be actively searching on traditional platforms. 

Sharing your listing in local groups or using targeted ads can help you reach potential tenants in your area. Also, make sure that you post enticing images of your property and virtual tours regularly on your social media platform of choice to spark engagement. 

Create engaging copy

Your listing’s description should do more than just list features; it should sell the experience of living in the property. Use engaging, descriptive language to highlight unique features, neighbourhood perks, and any included amenities. 

Be sure to emphasise aspects that make your property stand out, like a newly renovated kitchen, a pet-friendly policy, or proximity to public transport and local attractions.

Word of mouth

Never underestimate the power of word of mouth. Letting friends, family, and colleagues know about your available property can lead to recommendations and referrals. This method often brings in trustworthy tenants through trusted networks.

Host open houses

If feasible, hosting an open house can be an excellent way to attract multiple prospective tenants at once. It provides an opportunity for direct interaction and allows you to gauge interest levels and receive feedback on the property. Ensure the property is in top condition and consider offering light refreshments to create a welcoming atmosphere.

Invest in professional staging

Staging your property for the open house can significantly enhance its appeal, too. A well-furnished and decorated space allows potential tenants to visualise themselves living on the property. Even minimal staging, such as ensuring the property is clean, decluttered, and well-lit, can make a substantial difference in how it’s perceived.

Offer incentives

Consider offering incentives to make your property more attractive compared to others. This could include a discount on the first month’s rent, a referral bonus for current tenants, or including utilities in the rent. Incentives can be especially effective in competitive markets (such as in London or Manchester) or during slower rental periods (which are usually October-April).

Ensure prompt communication

Be responsive and professional in all your communications with prospective tenants. Quick responses to inquiries and being available for viewings can significantly enhance your property’s appeal and demonstrate your reliability as a landlord.

So, as you can tell, effectively marketing your rental property requires a blend of strategies, creativity, and professionalism. By implementing these tips, you will increase your property’s visibility, attract high-quality tenants, and reduce vacancy periods. 

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